kvgxg : Puv` iv‡Z kwcs †m›Uvi¸‡jv‡Z wfo Kg n‡e Ggb Avkv K‡iwQj A‡b‡KB| wKš‘ Zv‡`i †m Avkvi Ny‡ievwj| Ggb Avkv Ki‡jI wfo Gov‡Z cvi‡Q bv Zviv| Avi e¨emvqxivI GB my‡hv‡M Pov `v‡g †µZv‡`i wbKU cY¨ wewµ Ki‡Q| ïµevi ivRavbxi K‡qKwU gv‡K©U Ny‡i GgbwUB Rvbv †M‡Q|
wcÖqRb‡`i m‡½ C‡`i Avb›` Dc‡fvM Ki‡Z AwaKvsk gvbyl ivRavbx †Q‡o †M‡Q| Zviv Av‡MB †KbvKvUv †kl K‡i‡Q| Z‡e †hme gvbyl C‡` bMix‡ZB †_‡K hvq Zviv Puv` iv‡ZB †KbvKvUv Ki‡Z cQ›` K‡ib| GB Puv` ivZ‡K †K›`Ö K‡i bMixi †ewkifvM gv‡K©‡U †KbvKvUvi Dc‡P cov wfo j¶¨ Kiv †M‡Q|
m‡iRwg‡b ivRavbxi cxiBqvwgb, evqZyj †gvKviig, †gŠPvK, Gwjd¨v›U †ivW, wbD gv‡K©U, emyÜiv, B÷vb© gwjøKv, ivRavbx gv‡K©U Ny‡i †`Lv †M‡Q, †ewki fvM gv‡K©‡UB bvix‡`i cvkvcvwk cyi“liv †KbvKvUvq e¨¯Í| †KbvKvUvi e¨¯ÍZv †hgb evo‡Q †Zgwb †`vKvwb‡`i K¬vwš—I evo‡Q| e¨emvqx‡`i m‡½ AvjvcKv‡j Zviv Rvwb‡q‡Qb, C‡`i w`b mKvj ch©š— †ePv‡Kbv Pj‡e|
Zviv Av‡iv Rvbvb, Puv` iv‡ZB bMievmxiv †KbvKvUv K‡i _v‡Kb| we‡kl K‡i e¨emvqx, wkícwZ, miKv‡ii D”Pc`¯’ Avgjv, ivRbxwZK, Awf‡bZv-Awf‡bÎx, wkíx, e¨emv cÖwZôv‡b Kg©iZ weµqKg©x Gme †kÖYx †ckvi gvbyl hviv XvKvq C` Ki‡eb ZvivB Puv` iv‡Z †KbvKvUv Ki‡Z mv”Q›` †eva K‡ib| GB mg‡q †ePv‡KbviI wnwoK c‡o|
†gŠPvK gv‡K©‡U †KbvKvUv Ki‡Z Avmv †eBjx †iv‡Wi evwm›`v e¨emvqx wd‡ivR AvK‡›`i m‡½ AvjvcKv‡j wZwb e‡jb, Ôme mgq e¨emv cÖwZôv‡b mgq w`‡Z wM‡q cwievi‡K mgq †`qv nq Lye Kg| GQvov Avgiv hviv XvKvq C` Kwi Zviv g~jZ Puv` iv‡ZB †KbvKvUv Kwi| Ab¨ mgq gv‡K©‡U cÖPyi wfo _vKvq Zv Gwo‡q Pwj| d‡j AvR cy‡iv cwievi wb‡q †KbvKvUv Ki‡Z G‡mwQ|Õ
AvjvcKv‡j Gwj‡d›U †iv‡Wi e¨emvqx BDmyd †nv‡mb e‡jb, ÔAvgv‡`i cÖwZôvb C‡`i w`b mKvj ch©š— †Lvjv _vK‡e| we‡kl K‡i hviv cyivb XvKvi evwm›`v Zviv iv‡Z †KbvKvUv K‡ib| GQvov A‡b‡K mKvj †ejvI †KbvKvUv Ki‡Z Av‡m| GQvov wecbxweZv‡b Kg©iZ weµqKg©xiv Puv` iv‡Z †eZb-†evbvm cvq| Zviv Mfxi iv‡Z ev †fv‡i †KbvKvUv K‡ib|Õ
Gw`‡K Ab¨vb¨ †KbvKvUvi cvkvcvwk AvZi, Uywc, Rvqbvgv‡Ri †`vKvb¸‡jv‡Z cÖPÐ wfo j¶bxq| evqZyj †gvKvig gv‡K©‡U wM‡q †`Lv †M‡Q, †mLvbKvi AvZi, Uywc, Rvqbvgv‡Ri †`vKvb¸‡jv‡Z Dc‡P cov wfo| evqZyj †gvKvi‡g AvZ‡ii e¨emvqx †gmvm© AvivdvZ AvZi nvD‡Ri mË¡vwaKvix †gv. BqvwQb Rvbvb, Kg `v‡gi AvZ‡ii g‡a¨ `yevB‡qi nvivgvBb AvZi cÖwZ 15 wg.wj 440 UvKvq, †mvw` Avj winve †Kv¤úvwbi 6 wg.wj 120 UvKv †_‡K 150 UvKvq, fvi‡Zi Avj bvCg †Kv¤úvwbi 8 wg.wj †evZ‡ji AvZi 150 UvKv †_‡K 250 UvKvq wewµ n‡”Q| GQvov †`kxq dvinvb †Kv¤úvwbi AvZi 6 wg.wj 200 UvKv †_‡K 250 UvKvq, Avwjd †Kv¤úvwbi AvZi 150 UvKvq †_‡K 200 UvKvq wewµ n‡”Q|
Marketing-1wZwb e‡jb, Pvwn`v m¤úbœ me wKQy †KbvKvUv Kivi ciB gvbyl AvZi, Uywc, RvqbvgvR wKb‡Z Av‡m| Kvj C` nIqv‡Z †`vKvb¸‡jv‡Z Kv÷gv‡ii wfo A‡bK †ewk| KviY C‡`i bvgv‡R †ewki fvM gvbyl AvZi, Uywc I RvqbvgvR m‡½ wb‡q hvq|
Uywci evRvi:
Gw`‡K AvZ‡ii evRv‡ii cvkvcvwk Uywci evRv‡iI †µZv k~b¨Zv j¶¨ Kivi g‡Zv| evRv‡i †`kxq Uywc QvovI ZywK©, cvwK¯Ívb, Pvqbv, BwÛqvb Uywc cvIqv hvq| evRv‡i †`wkq Uywc 150 UvKv †_‡K 300 UvKv ch©š— wewµ n‡”Q|GQvov cvwK¯Ívwb wmw›` Uywc 500 UvKv †_‡K 700 UvKvq, Kvw¯§i Uywc 200 UvKv †_‡K 800 UvKvq, wRbœvn I †bqvgZ Uywc 1500 UvKv †_‡K 3 nvRvi UvKvq, KvR Kiv Uywc 250 UvKv †_‡K 300 UvKvq, †÷vb Uywc 1 nvRvi UvKv †_‡K 1200 UvKvq wewµ n‡”Q|
Aciw`‡K †mŠw` Avi‡ei eywMó Uywc 600 UvKv †_‡K 1400 UvKvq, bigvj Uywc 400 UvKv †_‡K 800 UvKvq wewµ n‡”Q| Gw`‡K Ab¨vb¨ †`‡ki cvkvcvwk Pvqbvi I BwÛqvb Uywc‡ZI evRv‡i mqjve n‡q †M‡Q| Gi g‡a¨ Pvqbv Uywc 100 UvKv †_‡K 600 UvKvq, BwÛqvb eywo Uywc 1200 UvKv †_‡K 1700 UvKvq wewµ n‡”Q|
RvqbvgvR:
†`‡ki evRv‡i †ewki fvM ZywK©i RvqbvgvR cvIqv hv‡”Q|GQvov cvwK¯Ívwb, Pvqbv RvqbvgvR evRv‡i cvIqv hv‡”Q| ZywK© RvqbvgvR 350 UvKv †_‡K 1200 UvKvq, cvwK¯Ívwb RvqbvgvR 400 UvKv †_‡K 500 UvKvq, Pvqbv RvqbvgvR 120 UvKv †_‡K 250 UvKvq wewµ n‡”Q| e¨emvqxiv Rvwb‡q‡Qb evnvwi wWRvB‡bi ZywK© RvqbvgvRB †µZv‡`i AvK…ó Ki‡Q| G Kvi‡b ZywK©i RvqbvgvR Ab¨‡b¨i †P‡q wewµ fv‡jv| ZywK©i AvqwWb †Kv¤úvwbi RvqbvgvR me‡P‡q fv‡jv gv‡bi e‡j Rvbvb e¨emvqxiv| G †Kv¤úvwbi RvqbvgvR 1200 UvKvq wewµ n‡”Q e‡j Rvbvb Zviv| GQvov cvwK¯Ív‡bi kvnxb †Kv¤úvwbi RvqbvgvR 400 UvKv †_‡K 500 UvKvq wewµ n‡”Q|
†gŠPvK gv‡K©‡Ui †PŠgynbx G›UvicÖvB‡Ri mË¡vwaKvix Avey Qv‡qg Rvbvb, evnvwi wWRvB‡b ZywK©i RvqbvgvR evRv‡i Avg`vwb Kiv n‡”Q| Gme RvqbvgvR †µZv‡`i cQ›`| ZvQvov cvwK¯Ív‡bi GKwU †Kv¤úvwb K‡qKwU wWRvB‡bi RvqbvgvR DZcv`b K‡i| †µZv‡`i wØZxq cQ‡›`i ZvwjKvq cvwK¯Ív‡bi RvqbvgvR e‡j Rvbvb wZwb| evsjv‡gBj